Suppliers Only

It all begins with you, thank you for being a part of the P10 family, we’re excited that you’re here! This page is full of information, forms, questions, ideas and discussions that we hope helps us build a stronger partnership and will allow us to continue to grow together. Let’s get started.

Table of Contents

Supplier / Product Selection

  • Product submission form

  • New product review

Supplier Onboarding

  • Hold harmless agreement

  • Onboarding info form

  • Supplier / P10 expectations

  • Transferring direct customers to P10

Fulfilling POs

  • How P10 ordering works

  • Confirming orders

  • Pickup or delivery

  • Case requirements

  • Right to refuse product

  • Payment terms

  • Receiving payment

Adding, Removing or Updating Product Offerings

  • Seasonal or limited time offerings

Getting Products in Stores

  • Customers we work with

  • Introductory offers

  • Working together on leads

  • Chain store submissions

Product Promos

  • Through P10 to our independent customers

  • Whole Foods promos

Offering Point of Sale & Merch

  • Making stickers, signs, etc. available

  • Making t-shirts, koozies, etc. available

  • POS display discounts

Get In Touch With The Right Person

FAQs

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Supplier / Product Selection

Product Submission Form

Welcome! We’re excited that you’re here. In order to get started we need to learn as much as we can about you. We’re in the business of selling the best unique specialty foods, wellness, beauty and home products.

Please use this link to submit your product specs so that we can learn more about them. Please note that we do NOT have the ability to distribute refrigerated products currently; we only do frozen and shelf stable items.

New Product Review

We review product submissions on a rolling basis based on season, opportunity and commitment from the brand. In order to be considered you must have submitted your products via the form above, sent samples to our HQ (3655 Atlanta Industrial Dr NW, #350, Atlanta, GA 30331) and responded to our emailed questions:

  1. What are your company growth goals in the next year?

  2. How many customers do you currently wholesale to, any chain grocery stores?

  3. Which current customers would you like P10 to distribute on your behalf?

  4. Do you currently work with any distributors? If so, in what areas or regions?

  5. What would a successful partnership with P10 look like to you?

What Happens Next?

By the third week of the quarter we’ll be in touch with further questions, comments and next steps. If you don’t hear from us please reach out to nick@p10foods.com. We’ll likely set up a time to talk so we can both get to know each other and answer each other’s questions.

Supplier Onboarding

Once we’ve agreed to move forward

Once we know which products and customers make sense for P10 and you we can move on to begin the onboarding process. Here we will need to collect further information about your company, contacts, corporate setup, food safety, marketing, etc.

Hold Harmless Agreement

We will need a signed copy of P10’s hold harmless agreement before we can place an initial PO. We can not supply any legal advice so please seek the counsel of an attorney if you have any questions.

Hold Harmless Agreement Download

Supplier Onboarding Form

Please fill out this form to supply us with all of the pertinent information to correctly set you up in our system ONLY ONCE PRODUCTS ARE APPROVED AND WE”VE AGREED TO MOVE FORWARD.

Make sure you have the following documents in PDF before starting:

  • Current business license, state corporate registration OR EIN confirmation

  • Current certificate of insurance naming Perfect 10 Distribution, 552 Decatur St SE, Atlanta, GA 30312

  • Current signed W-9

  • Facility inspection and food safety documentation

  • Signed hold harmless agreement

  • Signed supplier relationship agreement

What happens next?

After we have ALL information back it’ll take 2-3 weeks to process, add to our systems and create an initial PO. At that time we’ll confirm lead time, receiving information and anything else that might have fallen through the cracks.

Supplier / P10 Expectations

We’re in this together and expect our suppliers to be a part of the team, we want to work on leads together, check in on new products and innovations and talk business with you. Check out who does what here.

And check out a letter from our sales team here.

Fulfilling POs

How P10 ordering works

P10 orders on a regular cycle each Monday; depending on the volume of product we’re moving, shipping/receiving cost or location, minimum order quantity, etc. you’ll receive orders biweekly, monthly or bimonthly. During onboarding we’ll discuss and agree to a guaranteed lead time which will be factored in and we will expect the PO to be ready on the expected by date on the PO.

We use forecasting software to place orders that look into the future based on past sales, if something seems off please let us know!

Confirming orders

Once you receive a PO email from us please follow the instructions in the email on how to confirm products, quantities and most importantly the expected by date. Please always respond and communicate about POs to our DC purchasing group communicated in the email.

Pickup or delivery

During onboarding we’ll make a decision whether P10 will pickup your POs or have them delivered to the nearest warehouse based on pricing, route bandwidth, warehousing location, etc.

Please let us know of any pickup or delivery details such as loading dock location, appointment confirmation, etc.

Case requirements

All cases must be fully labeled to include: brand name, product name, case quantity, expiration date, lot code, & product UPC. Any cases not meeting this requirement will incur a relabeling fee of 50¢ which will be taken against payment of the PO.

P10 reserves the right to refuse product up to 72 hours after receipt if it is unsaleable condition, or has shelf life less than that which was guaranteed.

Right to refuse product

P10 reserves the right to refuse product up to 72 hours after receipt if it is in an unsaleable condition or has shelf life less than that which was guaranteed. It is supplier’s responsibility to substitute new product or forfeit payment on unsaleable or short dated product.

Payment terms

P10 works on payment terms, we are not a consignment distribution company. Our most common payment terms are Net 45 because that is how long it takes us to get paid from our largest customers. As volume grows with your company we may adjust terms.

Receiving payment

We use an automated AP (accounts payable) system called bill.com. Once we receive an invoice from you for a PO we’ve accepted, the date of product acceptance (delivery or pick up) will start your payment terms. If there is no invoice sent, terms will start the day we receive the invoice.

We prefer you accept our e-pay solution from bill.com, if you do your payment will be in your account on the day the invoice is due. If you’d like a check, our payment system mails a check the day before the payment is due and it will likely take 5 or more business days to arrive.

If you don’t receive payment when due please reach out to us at ap@p10foods.com and we will look into where things went wrong. Sorry!

Adding, Removing or Updating Product Offerings

How do I submit a new product for distribution?

Reach out and let us know what you’re thinking to talk through it but really it’ll be the same as an original product submission.

Please use this link to submit your product specs so that we can learn more and submit samples to our HQ (3655 Atlanta Industrial Dr NW, #350, Atlanta, GA 30331) prior to the first Friday new product review.

We ONLY review product submissions once per month on the first Friday.

How do I submit product updates, including pricing?

Similar to how you submit a new product please resubmit the new specs using the product submission form.

If the change is only related to pricing please submit via our price change form. Please note that price changes must be accompanied by a minimum 30 day notice.

How do I discontinue a product or remove it from distribution?

Please reach out to nick@p10foods.com to talk about what’s going on and figure out a strategy so nobody is left in the lurch.

Can you offer my product for only part of the year; an in-and-out, seasonal or limited time offer?

Yes! We’d love to and every one of these would be custom based on the product, the season, the target customer, etc. Please submit limited offerings the same as regular offerings using our product submission form but be sure to indicate when it will be available. Please send samples for review if available.

We also do pre-orders for winter holiday offerings and gift packs. These typically become available for pre-order in July and we deliver in October. We’ll need to know your specific timing for a smooth process.

Getting Products in Stores

What type of customers do you work with?

We work closely with many specialty chain stores each of whom does things their own way, we’ve tried to lay out the basics for each below.

Additionally we work with hundreds of independent markets, specialty food stores, gift shops, natural food stores, restaurants, hotels, universities, amusements, parks and just about any type of business you can think of. Please get in touch with the appropriate sales rep to talk more about what’s right for your products.

Our focus is on retail packaged items (CPG) rather than foodservice items but have been successful with foodservice in certain categories.

Introductory offers

Please see product promos section below.

How do I get my products into Whole Foods?

We work closely with Whole Foods and would be happy to put in a good word and work with you through the process but need you to be ready with samples and having your submission in on time. Please reach out to nick@p10foods.com to talk about whether your products qualify and figure out a strategy.

Please find all Whole Foods supplier setup info here.

How do I get my products into Earth Fare?

We love Earth Fare and are an amazing natural foods grocery chain based out of Asheville, NC. Prior to submitting your products please have a look at this list and make sure that there are no ingredients on the Boot List. After you’ve double checked the list please download and fill out the onboarding form found here.

If you have any questions or to submit form please reach out to nick@p10foods.com.

How do I get my products into The Fresh Market?

Please reach out to nick@p10foods.com to talk about whether your products qualify and figure out a strategy. Once you’re in agreement please submit your products via RangeMe using this link. There is a question that allows them to put who they use to distribute – please enter “Perfect 10 Distribution” so they know who it is through during the review. Once you submit via RangeMe let Nick know and we can follow up together.

Please find all The Fresh Market supplier setup info here.

How do I get my products into Lowes Foods?

Please reach out to nick@p10foods.com to talk about whether your products qualify and figure out a strategy.

Product Promos

Through P10 to our independent customers

P10 can offer case discounts and promotions directly to retailers via our online ordering portal. We encourage you to do initial offerings to retailers to get your products on the shelves - we’ve seen first time order deals like buy 2 get 1 free or similar work well to get placements.

Whole Foods promos

If you’re a Whole Foods supplier the expectation is that you do 4 promos per year with a minimum of 15% off. Promo periods are typically 2 weeks long and it’s easiest to do a “scanback,” a promotional discount that is charged back for each unit scanned through the register. They also have “off invoice” and “manufacturer charge back” but those are invoice discounts by the case regardless of whether the product is sold.

Please check Whole Foods promo documents here.

Offering Point of Sale & Merch

Making stickers, signs, etc. available to customers

Please get in touch with the appropriate sales rep to makes sure that the customers you’d like to have the items can get them!

Making t-shirts, koozies, etc. available

Coming soon

POS display discounts

Coming soon

Get In Touch With The Right Person

Who do I talk to about growing sales in a certain area or with a particular lead?

Please get in touch with one of our sales reps based on your location.

Who do I talk to about my PO, shipping, receiving, etc.?

Please get in touch with our distribution center GMs who you deal with based on your geographical location.

Who do I talk to about payments?

Please get in touch with our accounts payable team ap@p10foods.com.

Who do I talk to about pricing and big picture?

If you want to talk about what’s going on in general with your business or with P10 whether it’s a huge idea or how we can improve please get in touch with nick@p10foods.com.

FAQs

What areas do you service?

P10 currently has distribution warehouses in Atlanta, GA; Charlotte, NC and Tampa, FL. We service most parts of the Southeast including Alabama, Florida, Georgia, Louisiana (New Orleans), North Carolina, South Carolina, Tennessee and Virginia (Richmond). A more specific map with key cities is here and our route schedule can be found here.

How does distribution work?

The distribution that P10 does is pretty simple: we buy product from you warehouse it, sell it and deliver it. We pay you for the product at an agreed to time after we buy it.

In order to do that successfully we mark the price of your products up. In most retail business these markups are known as margins and P10 works on a 25% margin in most cases. The retailers that we sell your products to also mark it up and typically work on a margin of 25-50% depending on store type.

As a rule of thumb what that means is that whatever price you sell the product to P10 for it’ll end up on the shelf at roughly double that price.

Where is my monthly sales report?

If you aren’t receiving your monthly sales report double check your spam folder. The email is sent from Cin7 Core (noreply@post.dearsystems.com) and has the subject line “Report ready for download”

The email will come on 3rd of each month for the previous month and include customer name, date of purchase and quantity purchased by product.

Can you share your logo so I can put it on my website and sell sheets?

Sure! Please use this logo with our contact info:

What happens if I don’t get paid?

Please reach out to us at ap@p10foods.com and we will look into where things went wrong. Sorry!

What is the best way to get in touch?

Please reach out to us at p10foods.com/contact and we will make sure to connect you with the right person!

Whatever it is, your story makes all the difference.

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